THE MAITRIX / Retail AI Go-To-Market Series Part 2
September 17 @ 12:00 pm - 1:30 pm
Free
12:00 pm – 1:30 pm ET
Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for PDP content and organic search?
Tuesday, September 17, 2024
12:00 pm – 12:20 pm ET
Oskar Kaszubski and Chris Perry will act as Morpheus to welcome you to empower all brand leaders with an introduction to THE MAITRIX ecosystem of latest AI capabilities and partners, as well as the AI Go-to-Market Loop framework for AI integration across the core strategic processes of your business today with a Part 2 deeper dive into how to leverage AI for PDP content and organic search optimization.
Tuesday, September 17, 2024
12:20 pm – 12:30 pm ET
The way consumer audiences respond to product images varies greatly—and any visuals that are flighted without consideration as to the preferences of the target audience risk alienating those consumers, who would be much less likely to buy your product or even interact with your PDP.
AI has the power to assess the ability of a listing to attract and convert audiences based on the quality of its visual content for the intended audience. But doing this effectively boils down to understanding the variables that impact visual performance for your PDP, and upgrading imagery accordingly.
During this session you will learn…
– The impact of AI across the end-to-end content lifecycle
– How to integrate AI into your creative briefing, testing, and selection processes
– A live walk through demonstrating how to leverage AI to select the best images to syndicate from your PIM
Tuesday, September 17, 2024
12:30 pm – 12:40 pm ET
In today’s fiercely competitive eCommerce landscape, winning on the digital shelf — where consumers discover, compare, and purchase products — requires more than just a great product and a strong supply chain. True success hinges on making your products easily findable and giving shoppers compelling reasons to buy through best-in-class product detail pages (PDPs).
AI is revolutionizing how brands create, optimize, and manage digital shelf content, offering unprecedented opportunities to stand out and drive sales. In this session we’ll address these new opportunities (and challenges), while sharing examples and a framework for success.
Tuesday, September 17, 2024
12:40 pm – 12:50 pm ET
Join us for an impactful session where Yogi will demonstrate how top brands are using AI to optimize their PDPs and messaging strategy. In this presentation, you’ll learn how to transform consumer feedback into compelling messaging that resonates deeply with your audience. We’ll showcase specific techniques, such as sentiment analysis and keyword extraction, to identify the most impactful themes and phrases from consumer reviews. Additionally, we’ll explore how to optimize your messaging and PDPs for AI outputs like Rufus and Google SGE, ensuring your content is primed for the evolving LLM landscape.
Tuesday, September 17, 2024
12:50 pm – 1:25 pm ET
Hear from our expert panel on all of the current and future use cases for brands leveraging AI to enhance their content and shelf presence, key challenges and ways to jumpstart the process internally to harness the power of AI for in-market leadership.
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