The way consumer audiences respond to product images varies greatly—and any visuals that are flighted without consideration as to the preferences of the target audience risk alienating those consumers, who would be much less likely to buy your product or even interact with your PDP.
AI has the power to assess the ability of a listing to attract and convert audiences based on the quality of its visual content for the intended audience. But doing this effectively boils down to understanding the variables that impact visual performance for your PDP, and upgrading imagery accordingly.
During this session you will learn…
– The impact of AI across the end-to-end content lifecycle
– How to integrate AI into your creative briefing, testing, and selection processes
– A live walk through demonstrating how to leverage AI to select the best images to syndicate from your PIM
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