Events

Despite the undeniable influence eCommerce is having on retail and the transformational progress CPGs have made over the last year, many organizations and leaders are still behaving like sheep. We're back for a deeper discussion on how we can break the herd mentality once and for all and continue converting for go-to-market change and leadership... AND more incredible sheep puns!

How do you identify which PDP content converts the most? Join us for an interactive workshop on how to leverage AI to understand the visual preferences of specific consumer audiences and to determine how well your images would entice views, clicks, and conversions with those same audiences.

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for acquiring new shoppers and measuring HH penetration online.

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for driving bigger baskets and measuring order value online.

Content is "King" and "Queen" in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

We are what we measure.  But what should we be measuring to win in today and tomorrow's marketplace?  What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"

The shopper journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for driving more shopper trips and measuring loyalty online.

Launching new products and commercial innovation online is no small feat.  But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market.  What is the future of brand and commercial innovation and how should we prepare for this future?

We all want the same thing... Incremental Growth. And that takes "SMARTER" strategies (the "why"), but even more importantly, "SMARTER" workflows and processes (the "how"). In this summit, learn the latest best practices for improving workflows to drive your growth.

Do you have a clear BHAG for eCommerce? Most companies don't. But we can change that. Join us for an interactive workshop for best practices on eCommerce goal planning and forecasting based on the latest growth projections for online category penetration across key categories.

We all want the same thing... Incremental Growth. And that takes "SMARTER" strategies for growing the topline, BUT also the bottom-line. In this summit, learn the latest best practices for improving profitability on both the brand and retailer P&L's.